Peter and Bruce talk about how they've had to pivot their businesses to keep them relevant in the covid-19 pandemic business world. 

One of the recurring issues I see when I meet entrepreneurs is that they tell me their company is perfect for everyone. Business coaches are particularly bad for thinking they are being clear but actually being quite vague with who it is they help. 
If you're networking, making a promo or doing anything related to your business, you need to be able to say who it is exactly they you are helping.  

Whether you are making a promo or hopping on a video conference call, you need to realize that what you hear is not what other people hear. You're not hearing the audio after it's gone through the microphone and into the computer, so make sure you test it. 
Otherwise you could just be talking to yourself!

​Here's a really quick tip that you can use when video conferencing or when recording a social media promo. 

Look into the lens!
What to know why? Watch the video!

In this episode we discuss the importance of defining why you do what you do, and how to make that abstract dream more tangible, to help keep you focused on the goals you need to make it real.

Some great insights from an experienced entrepreneur who is exploring his newest venture!